The new Audi R8 Go light. Go agile Advertising video
Audi consolidates the Audi ultra lightweight innovation in the new Audi R8. Innovation that empowers lighter and in this way more lithe driving.
Audi incorporates the Audi ultra lightweight technology in the new Audi R8. Technology that enables lighter and therefore more agile driving.
The high number of components made of carbon and ceramic in relevant areas of the vehicle give this sports car an even more dynamic character.
Each and every one of these elements define and make up the claim of the launch campaign of this sporty model: "Go light. Go agile."
In this line of communication, the TV spot revolves around this concept. The story is set in a spectacular vault with a large glass platform. In this setting, a sequence of colors is reproduced illuminating various areas of the stage. The new Audi R8 has to follow it with the greatest possible agility and speed.
The driver of the vehicle drives in sporty fashion over the checkerboard and successfully completes the series of colors. As a final twist, the driver gets out of the new Audi R8 and breaks the glass surface
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