CES 2013 - Polaroid iOS Camera Lenses promotional video
CES 2013 - The Polaroid booth features a bunch of great accessories for your iOS devices including cases and lenses. The lenses which should come out around Q1 are anticipated to be under 40 for the fish-eye lenses and then slightly more for the larger more complex lenses.
The combination of the case and the lens are a pretty cool way to make your iPhone iPad iPad Mini cameras a little bit better.