As the airline that flies to the most countries in the world we wanted to celebrate our fans new year in a unique way.
So, The New Year World Coverage was created. According to the plan, our fans' new year was going to be celebrated right at 12:00am when they hit 2013 in their local time zones. That meant creating 16 cover photos for 16 different GMTs and publishing them at exactly 12 o'clock local time. Every cover photo included the country names that were celebrating the new year on that specific GMT.
Via World Coverage, we were able to show our gratitude to our globally diverse social media community.
We are Turkish Airlines, We are Globally Yours!