Coca-Cola Smile Back -- Smiling Faces Around the World Advertising video

Coca-Cola Smile Back -- Smiling Faces Around the World Advertising video

world   7/17/2013 04:59:00 AM

Coca-Cola Smile Back -- Smiling Faces Around the World Advertising video

Do you believe in the power of smiles to transform the world? We do. Coca-Cola sent our people all over the world, from Jamaica to the United Kingdom to Pakistan and more, to simply smile at strangers -- to see who would smile back. 

As we passed others on the street, on the bus or in the park, we gave a smile, held up smiley face posters or did a silly dance with a grin on our faces, all to prompt a little friendliness in the mundane. When someone smiled back, they received a free Coke or some other fun prize: everything from sunglasses to hats to bicycles. Because when you give a smile, lives are changed. And so is the world, one smile at a time.

Coca-Cola Small World Machines -- Bringing India & Pakistan Together video

Coca-Cola Small World Machines -- Bringing India & Pakistan Together video

videos   5/20/2013 01:38:00 AM

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. 

The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.