Sony's Cyber-shot Digital Camera RX100 Eyes Uncompromised commercial Advertising video

Exquisite image quality and high-end handling are available for the first time in a truly compact camera.

The Cyber-shot® RX100 features a massive 1" sensor and large-aperture F1.8 lens with integrated control ring for intuitive access to settings.

Combined with supreme ISO sensitivity, you'll enjoy richly-detailed results with remarkably low noise even in challenging lighting conditions.

Whether you're a pro looking for a premium compact camera, or simply want to take your point and shoot photography to the next level, the RX100 offers excellent quality and SLR-like operation in a sophisticated, pocket-friendly package you'll want to take everywhere.