On January 28th 2013 Lamborghini celebrated its 50th Anniversary year and the launch of the new Aventador LP 700-4 Roadster with two events in Miami.
These events kicked-off a 10-day program where the Italian luxury brand hosted 400 international media and dealers in South Beach. The Press Conference and Parade took place at South Beach, Lummus Park, Ocean Drive 10th Street at 12 PM. A dramatic vehicle unveiling and press conference, at the presence of Stephan Winkelmann, President and CEO of Lamborghini, and Jerry Libbin, Miami Beach Commissioner, across from Breakwater Hotel started a spectacular 40-car parade down Collins Avenue.
The parade was followed by a High-Speed Demonstration at Miami International Airport. 12 Aventador Roadsters simultaneously drove through the runway, including 5 individual test runs at 170+ mph. This was the first time the Miami International Airport's runway was closed for an automotive brand and the first time a vehicle surpassed 180 mph on ground at Miami International Airport.