"Blend Out" is more than a print ad. To create it, we cast three swimsuit models to pose with the Lexus IS and camouflaged the models within the scene—actually making them part of the set design.
In order to reveal the models, we're asking readers to scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits. It's an idea that, just like the Lexus IS, blends out.
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