1/11/2019

2020 Mercedes-Benz CLA Coupé Interior Exterior Design Introduction

The new generation compacts made a significant contribution to the rejuvenation and image change of the Mercedes-Benz brand.



CLA is especially important to win new customers and keep getting. The Mercedes-Benz CLA Coupe was launched in 2013 in the US and is the first compact Mercedes Benz in America. At peak times, over two-thirds of US CLA buyers came from competitors.

Exterior Design

On average, CLA customers in the US are about ten years younger than their Mercedes-Benz customer. In Europe, CLA customers are among the youngest customers in the Mercedes portfolio. In 2017, one of the two customers in Europe previously drove a rival vehicle. More than 75 percent of European customers who previously used a CLA as a CLA or Fire Brake chose a Mercedes Benz again for the next vehicle. In total, about 750,

Exterior Design Front

In its first year, the new Mercedes-Benz CLA will be available as 1st Edition. In both limited and external terms, this limited number of special models have numerous visual features that underline their exclusivity. The new CLA will be produced at the Kecskemét plant (Hungary) and will be available in May 2019.

Design: pure emotion


Iyor As a four-door coupe, the new CLA is concerned with its pure, seductive design and sets new standards in the design DNA of 'emotional purity'. It impresses with excellent proportions reflecting the first design draft: a long, elongated hood, a compact greenhouse, a wide track with an open wheel arch and a powerful and distinctive 'typical GT rear end with a coke bottle shoulder' mükemmel Gorden Wagener, Chief Design Officer of Daimler AG u In short - the Mercedes-Benz CLA Coupé has the potential to become a modern design icon. '

Interior Design

The combination of long and elongated entry lines on the windows and frameless doors gives the Mercedes-Benz Coupé a unique sporty and elegant character. Forming the front end is a striking front section, with a long and strained hood and lined forward like the shark's nose.

Interior Design Cockpit

The flat headlights with low head restraints and the central star diamond radiator grille form the sporty face of the vehicle. Two-piece, narrow rear lights and the plate placed inside the bumper show the rear of the CLA particularly wide.

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